These standards (as further described in the following Guidelines which are incorporated herein by reference) apply to each part of any contribution as well as to its whole.

Contributions must:

Be accurate (where they state facts)

Be genuinely held (where they state opinions)

Be original to you

Comply with any applicable law worldwide and in particular in the UK and in any country from which they are posted.

Contributions must not:

Be obscene, offensive, hateful, inflammatory, incite violence or contain sexually explicit material;

Advocate, promote or assist any illegal activity of any kind;

Be defamatory or any person or violate another person’s privacy rights or otherwise contain unlawful material;

Infringe any copyright, database right or trade mark of any other person or party;

Be made in breach of any legal duty owed to a third party, such as a contractual duty or a duty of confidence;

Be used to impersonate any person, or to misrepresent your identity or affiliation with any person;

Give the impression that they emanate or are endorsed by us, if this is not the case;
and
Falsely endorse a good or service .